Beginners guide - 2021 What is SEO and how does it work?

Beginners guide - 2021 What is SEO and how does it work?

Beginners guide- What is SEO and how does it work?

| What is SEO and how does it work |

SEO is a "Search Engine optimization" that helps to increase traffic to your site. Well, keep reading. In this blog, we'll cover what SEO is and how you can use it to increase traffic to your blog. In a recent survey, many of you asked us to create content that will help you increase traffic for your website.

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One of the best ways to do that is to optimize your site for search engines and in this series, we'll cover all the required information about how to get started with SEO and what are the steps which you need to follow for SEO optimization and you could easily gain 1000 or more visitors in your websites per day. So, let's get started.

If you've done research on how to increase your daily traffic then everybody suggests you improve your SEO first of your website then only take another step, right? but what does that really mean? SEO stands for Search Engine Optimization or just how easy it is for Google to find your website.

Now there are several different search engines out there. You have things like Bing and Yahoo, but if you see properly the more than 90% searches are done on google only. So that's usually what we're talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog.

It's very similar to when you have a book and at the end of the book, you have an index where it tells you where everything was talked about and the location. That's pretty much Google and their indexing system as well on the web in the cloud. 

Beginners guide- What is SEO and how does it work?

So let's take a look at an example. Now, this is one of the search engine pages that have some of the results. In this page, you also see another thing which is ads, this is what's known as a knowledge graph and what it's doing is it helps to find the results on that page of google and it's answering the query really well it'll get shown up here as well as down further on the page. 

Then below all of that, you have organic results. Basically, the given result is organic on that page and organic listings simply mean that these results aren't paid at all. This type of directly shows on google due to their good job according to google that this page has several searches. After that people also ask for this type of post and interested in it. 

Now, fewer than ten percent of people will actually ever click on the next page. If they don't find what they're looking for on the first page then they adjust their search their criteria and google added frequently asked SEO questions or websites related to SEO present in front of you.

What is SEO and how does it work

The above example is about the organic results, they get over 70% of all the clicks. This first position usually gets the bulk of the clicks. Between 35% and 40%. whereas the second one will get 15% to 20% and for the third position will get around 10%. So, that's why it's so important to make sure that your website is first on Google. 

But, how does Google even determine what should go on the first page? The biggest factor is relevancy. Before writing the article you make sure that what your audience wants or searches for when they're searching Google. Now Google uses over 200 factors to determine what's relevant in their algorithms and there's no way that we're going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. 

In addition to relevance, you'll also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they're looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that you've arranged the answers for the topic in a meaningful way that's easier for readers to find what they're looking for.

What is SEO and how does it work?

So there are two main ways in which you'll work on SEO on your website and they're called on-page SEO and off-page SEO. On-Page SEO is just telling Google and therefore the reader that you simply have everything that they are trying to find. you've got all the indications that they are trying to find and really, this just means you've got all the proper keywords on your site. 

Now,on-page SEO is simpler to affect because most of the changes needed are within your control. as an example, if your site is about barbeque then you would like to form sure that your site has the proper keywords within the title, in the body, within the image descriptions, it also means you've got supporting keywords in it like BBQ recipes, grill temperatures, sorts of meat, best BBQ grills and everything else that's associated with that topic. 

Throughout this blog series, we'll cover all the ways in which you'll do on-page SEO so you'll get started soon. and therefore the cool thing is, if you have already got an internet site with some articles thereon then you'll be just a couple of tweaks faraway from seeing massive results with your traffic. Without writing any new content. With Off-Page SEO, that simply means you're ensuring that other websites are linking back to you. 

These are called backlinks. Off-Page SEO is a bit more out of your control because you're counting on people to believe that your site deserves a link but if you're writing great content and networking together with your industry or your topic area then it should not be a drag. Now I just want to let you know, as we undergo this SEO process, just realize that program optimization does take time, and sometimes it is often a touch frustrating when you are not seeing the results fast.

But if done properly, the results from your SEO efforts can last months or maybe years depending on the subject, you're in. So now that you simply know a touch bit about what SEO is and how it can improve the traffic on your site, within the next blog if you would like then we'll go a touch little more in-depth on this SEO topic and cover all the keywords type research on it and also we try to to it properly for your website.

This much for today don't forget to share.

Thank you!


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