How to use Google Trends? Some interesting tips.
What is Google Trends?
Google Trends is a trend search feature that shows the recognition of an inquiry term on Google. you’ll view whether a trend is on the increase or declining. you’ll also find demographic insights, related topics, and related queries to assist you better understand the Google trends.
Google Trends isn’t your average SEO tool. For those folks in e-commerce and dropshipping, it’s pretty handy at letting you recognize the seasonal trends of certain products – or your niche. you’ll even use it to edge out competitors by monitoring their positions. during this article, we’ll share the way to monitor everything from YouTube stats to the Google Trends compare feature. But most significantly, we’ll share the way to use Google Trends to maximize your business. So, let’s get right down to it.
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How to use Google Trends?
Google Trends may be a useful gizmo to seek out a skyrocketing niche. Whenever trying to find a replacement niche, you’ll want to form sure you modify your range from “Past 12 months” to “2004-present.” Doing this helps you see clearly whether the search volume is increasing or declining. But it also allows you to ascertain seasonal trends in one clear-cut shot.
You can see quite clearly that over the past several months there’s been skyrocketing growth. In February we cannot saw any peak but after May you find the direct uplifting of the peak in 100. However, that doesn’t mean you can’t still maximize sales. So this trending product would wish to be monitored for a short time longer.
You can clearly see within the graph that there are slight dips. However, for the foremost part, the search volume for this niche is pretty stable. Over the span of several years, you’ll see some slight dips or increases, which is normal. except for the foremost part, Google Trends shows that trump may be a pretty stable niche. you would possibly be wondering what the dips and increases mean. Those show you the seasonal trends of the searches. April through May sees a rise in searches with a decline starting in June. That doesn’t mean you don’t want to start out a trump in June, it just means you would possibly see a lower amount of website traffic at that point of the year.
Is there any help from the Keyword search in Google trends?
Now say you’re searching Trump. Google Trends shows that searches for this are trending upward, which may be a good sign. But now you would like to work out which keywords to travel after, the way to name your product categories and the way to optimize a blog post on the subject of trump. a touch trick you’ll do is take a fast check out “Related queries,” which is on the proper side of the “Related Topics” section we just talked about.
Throughout the 25 queries, you’ll consistently see different topics. On other pages, you’ll find many other related topics also. For these examples, you would possibly prefer to create a category like the “Donald trump coronavirus.” However, you’ll also include those keywords on your page and within the name of the “Trump coronavirus update” or “Trump disinfectant” could even be listed as a category since they need search volume and add up for this sort.
How to find the current content through Google trends?
On the homepage of Google Trends, you’ll find a neighborhood for trending searches. Trending searches are the most well-liked topics of the instant. you’ll browse daily trending searches, realtime search trends, and search by country.
While most of the trending searches are regarding celebrity news, you’ll find some buzz-worthy stories that tie into certain niches. for instance, on Sunday, June 21, 2020, the foremost searched daily trend was regarding the “Yellowstone,” which amassed over 500K+ searches. you’ll see keywords like “Tv show” and “Network” within the “Related News” section. You could’ve written a newsworthy article on the subject on your blog.
Right now, the second hottest daily trend within the USA is about Bubba Wallace. If you’re the most important racer fan then, you would possibly prefer to cover car news about top racing news Why? Because people that have an interest in Racing news could be curious about seeing your motor race. And by bringing relevant audiences back to your website, you increase the effectiveness of retargeting ads.
By occasionally covering newsworthy stories on your store’s blog, you’ll drive high volumes of traffic back to your website. you’ll also hop on trending hashtags on Twitter to share your newsworthy article to urge more Twitter followers and social media engagement.
Effect of Google Trends on Youtube.
While Google Trends is usually wont to improve your website’s performance, you’ll also use it to enhance your reach in social media also – especially, YouTube. After heading to YouTube and searching for “Tech” videos, we noticed that the highest videos used the keyword “Tech trends 2020.” So, let’s plug that into Google Trends and see what we get.
In July, this search term skyrocketed in interest. Of course, the year added to the keyword will make it a well-liked search term at the start of the year. However, after going back to YouTube and searching up “Tech Trends 2020” within the search bar, we noticed something interesting. Let’s take a look:
Each of the highest videos was published in 2020. Why’s this interesting? Because oftentimes, vloggers (and bloggers, too) create content before the New Year in order that they can get a start on traffic. But we discover within the top results is that 2020 content ranks quite well when it’s published in 2020.
So, if you propose to make a video centered around fashion trends in 2020, your best bet is to publish the video sometime in July to maximize the info you’d find in Google Trends.
But let’s rewind a second. Since we won’t know what the info is for the remainder of 2020, let’s take a glance at the info for “Tech Trends in 2019” so we will know what to expect over the subsequent year.
So, we see that at the top of 2018, Youtube users start browsing the keyword “Tech Trends 2019 .” then we see that January spike that we saw in our 2020 images. But what’s interesting is that there are more spikes in March and September – right before summer, and right before winter.
How are you able to maximize traffic during those periods? Well, if you’ve got an email list, you would possibly plan to send an email during March and September to spice up your video’s popularity again. Google will see that you’re promoting your older video content and can likely reward you with a better position for your video so you’ll get even more views thereon. you’ll also use this strategy if you discover that the views on popular evergreen videos are declining too.
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